Consumer Behavior and Circular Economy: Understanding the Shift Towards Sustainable Consumption

Abstract

The transition towards a circular economy is deeply intertwined with consumer behavior, as individuals play a pivotal role in promoting sustainability through conscious consumption, reuse, recycling, and participation in sharing-based economic models. This study investigates the behavioral, cultural, and technological determinants influencing the adoption of circular consumption patterns. Using a mixed-methods approach combining survey data and case studies, the research examines consumer attitudes, perceived barriers, and enabling factors shaping sustainable practices. The findings reveal that awareness, accessibility, affordability, and social influence significantly drive consumer participation in circular systems. The paper concludes that fostering behavioral change requires a multidimensional approach, combining education, digital innovation, and supportive policies to normalize sustainability-driven 
lifestyles.